The activation of influencers within different projects is one of the strengths of nss factory. The influencers turn out to be an increasingly important tool of communication and, on parallel to the work that nss factory plays with the most established influencers, it also looks to new generations and in recent years it works more often with talent and local heroes able to establish a connection on the territory.


G Shock x Gorillaz

the Gorillaz x G-SHOCK breakfast

The G-SHOCK store in Corso Como, Milan, opened its door for a special breakfast hosted by the most hilarious Italian food selector, Maurizio Tentella, who entertaind the guests with an incredible live cooking show.

The occasion was the launch of the first two collaborator models of the coveted Gorillaz x G-SHOCK collection.
Between delicious croissants and muffins, the sneakerhead Federico Barengo, the coolest kids of Milan, G-SHOCK collectors and the fans of the band gathered for a unique Space Breakfast.

Date November 2018
Place G-SHOCK Store, Milan

#NBGreyDay Party w/ Calcutta

An evening dedicated to art, talent, fashion but above all New Balance has been celebrated last Thursday, March 15, at the Milan location in Via Giacomo Watt 5.

The music enveloped the guests, there was an air of innovation and between a drink and a laugh, the exclusive sneaker New Balance 574 was the center of attention, a true protagonist.

An unexpected special guest has however changed the cards on the table: Calcutta. Voice and classical guitar, simplicity and passion, key elements that have immediately thrilled the audience of the event.

Date March 2018

Adidas originals

#Originalsmilano Flagship Store 2nd Anniversary

adidas Originals Flagship Store celebrates its second anniversary and its strong connection with Milan, discovering its more representative districts with the new INIKI Boost Runner.

Date May 2017
Place Originals Flagship Store, Milano


Capsule Collection Release

nss sport creates his first official event for the capsule collection launch Les Vêtements de Football. One Block Down house the private view of the Naples-Juventus game combined with a food selection of #TNTeaT (Maurizio Tentella’s project supported by nss magazine).

Date April 2017
Place One Block Down Store, Milano

Adidas originals

NMD Release

Milan celebrate the release of the new adidas NMD and the opening of the sneakers store, and partner of nss, One Block Down in the new location on Diaz square. Sita Abellan spun the hip hop records and warmed up the place.

Date March 2016
Place One Block Down Store, Milano


Supercolor party

Only adidas Originals, One Block Down, Brian & Berry, Rollover Milano and nss factory could create the most unique and colorful party in town.

Date March 2015
Place Brian & Barry Building, Milano
Setup & Display

Sneakerness Milano

The first ever Italian edition of Sneakerness take place in Milan, the event that stretched over the whole weekend went beyond all expectations with around 10'000 visitors.

In between all the shoes, there was a chance to take part in an array of sneaker related activities, among them the Crep Protect cleaning station, the nss meme generator, shoot some hoops at the basketball free throw competition, and customize your own cap at the new era stand, to name just a few.

There was a host of entertaining and informative talks with some of the leading figures within both the Italian and International sneaker community. And as the sun broke through on the second day the outside area bloomed into a sports arena where street tennis and the freestyle football competition took center stage, while onlookers could enjoy a drink and have some tasty barbecue.

Date October 2018
Place Milan

adidas Originals
P.O.D. System experience

@ White Street Market

adidas Originals was one of the main brands, hosting fans and visitors of WSM curious about technology, avant-garde and (of course) sneakers.
To present the P.O.D. System, adidas Originals created a special immersive futuristic space in the middle of White Street Market, where the brand hosted a range of different activities. In the workshop area the guests had the chance to customize their tote bags with the iconic adidas Originals graphics, discover the innovative P.O.D. System and admire the artworks of the illustrators. Everything was reported and recounted live on the nss Instagram by our favourite influencers, who took over our social.

Sneaker's Evolution event, a talk between Sneakerness, adidas Originals and nss magazine about the sneaker reality, between past and future. Special guests: Kish Kash, Sneakerness spokesman, Maja Romeike, Senior Product Manager at adidas Originals and Peter Dahlgren, Web Editor at nss magazine.

Date June 2018
Place Milan

Nike Air Max 270 New Music Generation

presented by nss magazine

At the Nike store in Via Torino, Milan, the future of Italian rap scene was host to an incredible event signed nss, aimed at celebrating not only the new silhouette of Nike, the Air Max 270, but also those that are the new Music Generations: Capo Plaza, DrefGold and Quentin40.

Through a talk conducted by the influencer Ilaria Bigg, we went to the discovery of these 3 protagonists who, between performances, laughter and fashion, have generated pure energy!

Date October 2018
Place Milan

Are you interested?

Contact us